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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Journal

The Patagonia Reel

John Elkington · 18 December 2024 · Leave a Comment

Delighted to appear early on in an Instagram trailer/reel linked to an upcoming series on Patagonia’s (r)evolutionary new ownership model. I cover elements of that story in my latest book, Tickling Sharks: How We Sold Business On Sustainability.

Another Day, Another Podcast

John Elkington · 12 December 2024 · Leave a Comment

But one I’m quite pleased with

It’s almost a month since I last posted here, though I have been rather more active via my Rewilding Markets channel on Substack. Since then, I have spoken at a major event organised in Ghent by the Round Table on Responsible Soy, done a panel session for NBC Universal (the people behind the latest version of The Day of the Jackal and old favourites like Downton Abbey), done a virtual session for NTT Group in Japan, done various podcast interviews, attended a double eightieth birthday party, and so on. At the same time I have been tackling various health issues, including enjoying another MRI scan of my head yesterday. But this GoodGeist podcast released today captures me in somewhat upbeat mood.

Brno And Velvet Innovation

John Elkington · 14 November 2024 · Leave a Comment

Just finished a fascinating day at the Velvet Innovation event in Brno, the second largest city in the Czech Republic. Organised by JIC. Have met some highly innovative – and determined – innovators, at a supper last night (including key people from the Environmental Partnership Foundation), a breakfast this morning, at the event and at the dinner this evening. Very impressed by the quality of the thinking here. Learned a lot. And, I think, I may have made some interesting new friends.

Tunnel into the Environmental Partnership Foundation’s site
Inside with Michal
Modest claim on restaurant wall
The venue from above
My ambition is to speak Czech as well as they speak English…
En route to the ‘Bar That Doesn’t Exist‘
In the Hotel Passage, as I wait for taxi to Vienna

South Summit Podcast

John Elkington · 29 October 2024 · Leave a Comment

Here’s a podcast I did this summer with Liz Fleming, Chief Ecosystem Officer with South Summit – just posted as the first in their second series.

House of Lords For Climate Leaders Forum

John Elkington · 21 October 2024 · Leave a Comment

Up very early, by my standards, to get to the House of Lords by 08.00 to check in for the second annual Climate Leaders Forum event, held in the Cholomondley Room and Terrace, overlooking the Thames. After a welcome from Lord Adair Turner, I did a 30-minute fireside chat with Hannah Jones, CEO of The Earthshot Prize.

She and I met back in the late Nineties at Nike and have been friends since. In that spirit she contributed a foreword to Tickling Sharks. Was on a table focusing on “Navigating Shareholder Pressure,” though those at my table, including CSO-level people from Arm, BA and BP, suggested that it should often be lack of such pressure.

Met a fair few people that I knew, but loads that I didn’t – which, for me at least, is always an important test of a useful event. Meanwhile, foot still aching after the cracked bone (or whatever) en route to Belo Horizonte earlier in the year, but managing to get around without hobbling too much.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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