




In October, I am due to visit Bucharest and Romania for the first time. I will be hosted by the Ambasada Sustenabilității în România, who are organizing the 𝐒𝐔𝐒𝐓𝐄𝐍𝐋𝐀𝐍𝐃𝐈𝐀 𝐂𝐄𝐎 𝐅𝐎𝐑𝐔𝐌 on October 9th, a hybrid event, aimed at the leaders of the largest companies in Romania, but also at “visionary entrepreneurs.”
With Prof. Wayne Visser, I will explain the sustainability agenda for business – and explain the evolution of more sustainable business models. We will also provide examples of best practice from companies that are successfully balancing profitability with responsibility for people and planet.
Says Oana Grosanu, the executive director of the Sustainability Embassy in Bucharest, “We’ve been beating your brains out thinking on how to promote this event in the most creative and impactful way possible. I think we have chosen a rather unexpected approach for a business conference: powerful messages, aimed to company leaders from the young generation, today’s children and tomorrow’s adults.”
She goes on to explain: “One of the kids is my 10-year-old boy. Seeing him on the visual is a very strong motivation because it reminds me what we ‘fight’ for at the Sustainability Embassy in Romania every day, being 100% convinced that only sustainability can offer Romanian people a prosperous economy, a healthy environment, a fair society and a safer tomorrow.”
What a joy to be involved! Tickets for the event are available on this link, with special early bird fees until July 25.