• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

  • About
    • Ambassador from the future
  • Past lives
    • Professional
      • Volans
      • SustainAbility
      • CounterCurrent
      • Boards & Advisory Boards
      • Awards & Listings
    • Personal
      • Family
      • Other Influences
      • Education
      • Photography
      • Music
      • Cycling
    • Website
  • Speaking
    • Media
    • Exhibitions
  • Publications
    • Books
    • Reports
    • Articles & Blogs
    • Contributions
    • Tweets
    • Unpublished Writing
  • Journal
  • Contact
  • Show Search
Hide Search

Search Results for: Tim elkington

New York Launch of The Breakthrough Challenge

John Elkington · 18 November 2014 · Leave a Comment

COURTESY AIRPANO This panorama by Russian photographer Sergey Semonov presents Manhattan’s Central Park and its surrounding cityscape with fascinating new detail. The Atlantic reproduced the image, submitted as part of the Epson International Photographic Pano Awards. Created in collaboration with aerial-panorama-makers AirPano, the team photographed the park from a helicopter and later stitched the various images together creating the unique, albeit slightly distorted, view of the city.
COURTESY AIRPANO
This panorama by Russian photographer Sergey Semonov shows Manhattan’s Central Park and its cityscape with extraordinary new detail. The Atlantic reproduced the image, submitted as part of the Epson International Photographic Pano Awards. Created in collaboration with aerial-panorama-makers AirPano, the team photographed Central Park from a helicopter and then stitched the images together into this amazing view.

This evening I’m delighted to be speaking at an event hard by New York’s Central Park that I suspect will be quite (American sense) frustrating … but for the very best of reasons.

The challenge at today’s NYC launch of our book The Breakthrough Challenge will be to talk to even a proportion of the people I want to catch up with.

The audience will be made up of a heady mix of people I have known for ages (people like Alice Tepper Marlin, founder of organisations like the Council on Economic Priorities and Social Accountability International), people that Volans and SustainAbility work with day-to-day, and a score or two people I haven’t yet met.

Still, my aim is to do three things at the event, kindly hosted by Doris Michaels of the DSM Agency—who has been my literary agent for the last three books.

The first is to celebrate Doris’s 20-year stint at DSM, which is now coming to an end as she hands over to Sheree Bykofsky.

The second is to introduce The Breakthrough Challenge as the latest in what increasingly looks like a trilogy:

  • This started with The Power of Unreasonable People, co-authored with Volans co-founder Pamela Hartigan, with copies given to every participant in the 2008 World Economic Forum event in Davos. The focus here was largely on extraordinary change agents operating outside mainstream business, but with plenty to teach mainstream business leaders.
  • Then came The Zeronauts, whose sub-title is ‘Breaking the Sustainability Barrier,’ a book launched in 2012 at our Breakthrough Capitalism Forum. This time the focus was largely on extraordinary people working inside business who are embracing zero-based targets.
  • And now there is The Breakthrough Challenge, co-authored with Jochen Zeitz, which focuses on extraordinary change agents both inside and outside the capitalist mainstream—but all of whom share the conviction that the system must change, that we need to change the rules of the market game.

And the third is to hand over to B Team Managing Director Raj Joshi to provide an update on where the business-leaders-set-to-change-the-world initiative has got to. (Jochen Zeitz is co-Chair with Sir Richard Branson of The B Team and I am a long-standing member of the Advisory Board.)

On the first of these, the celebration of Doris Michaels, I was recalling that when we founded Volans back in 2008 we picked a short-list of values we felt we wanted to embrace—and one of mine that made the final cut was Serendipity. Looking back, serendipity was definitely in play that evening 7-8 years ago when, after I gave a plenary speech at the Haas School of Business at Berkeley, California, Elaine bumped into Doris at the reception afterwards—and she was wearing a label saying ‘Literary Agent’ – at exactly the moment I was looking for a new one.

Given that writers write and authors produce books, it may seem strange that one question I will raise this evening is: Why another book?

This was the question in my mind when Jochen first proposed the idea of writing a book together after we met at a small Virgin Unite roundtable outside Geneva.

And the question will be accentuated for me if Art Kleiner makes it to the launch event. The author of wonderfully provocative book The Age of Heretics, he is also Editor-in-Chief of the magazine strategy + business. And he recently commissioned me to review a barrowload of sustainable business books—and, in the end, to pick just three as the top picks. In the event, my #1 choice was Andrew Winston’s The Big Pivot.

But the very fact that there is now this new book suggests that Jochen and I soon found an answer. It struck us that the combination of my work on the Triple Bottom Line (20 years old in 2014) and Jochen’s work at PUMA on the Environmental Profit & Loss accounting approach, which he has always seen as a key step towards a fully-fledged TBL approach, could create something greater than the sum of the parts.

Our focus is summed up in the book’s sub-title: ‘How to Connect Today’s Profits With Tomorrow’s Bottom Line.’

So: my profound thanks and godspeed to Doris; a warm welcome to Sherree; please do track down a copy of The Breakthrough Challenge if you haven’t already got one; and brace yourselves for a B Team Call to Action when the 2015 World Economic Forum event opens its doors in Davos early in the New Year—focusing in on its theme, The New Global Context.

That, in effect, is what the new book’s about. The challenges, the opportunities and the growing number of solutions being developed and promoted by new generations of innovators, entrepreneurs, intrapreneurs, investors, policy-makers and educators.

Let us know what you think of the book—and its call to breakthrough action. Keep track of developments on the Volans and B Team websites. And let us know how we can help you do more, faster and better.

Science Museum’s Information Age and Rapley Climate Rap

John Elkington · 11 November 2014 · Leave a Comment

Winston Churchill greets us
Winston Churchill greets us
In the store
In store
Log drum from Bafut, Cameroon
Log drum from Bafut, Cameroon
The Rugby VLF transmitter began work in 1926, destroyed by a fire in 1943
The Rugby VLF transmitter began work in 1926, destroyed by a fire in 1943
It's amazing what we have been able to loft into space
It’s amazing what we have been able to loft into space
Tom Berners-Lee at the centre of the Web
Tim Berners-Lee at the centre of the Web
USSR and US computers, back to back, that modelled the effects of Nuclear Winter
USSR and US computers, back to back, that modelled the effects of Nuclear Winter
The IBM computer we used at ENDS
The IBM computer we used at ENDS
Pre-production version of the Apple Macintosh Gaia and Hania grew up with
Pre-production version of the Apple Macintosh Gaia and Hania grew up with
Mock cactus hides cell phone facility
Mock cactus hides cell phone facility
Geodesic shapes in the Maths section
Geodesic shapes in the Maths section

Across early to Science Museum, for a tour around their wonderful new Information Age exhibition – featuring “Six Networks That Changed Our World.” Our guide was the Curator, Tilly Blyth.

One of the most moving features was the story of how African American singer Paul Robeson, banned from travelling during the McCarthy era of anti-Communist insanity in the United States, nonetheless managed to do a concert in London via the magic of a submarine repeater cable. More on that here.

His The Canoe Song made it into my Top 16 pieces of music many moons ago. In other news, he also had an affair with actress Peggy Ashcroft, when she played Desdemona to his Othello. She was later mother-in-law to Molly March, who I grew up with in Cyprus in the 1950s.

Then back to the office for a series of meetings with people like Matt Scott of the Bank of England and a sustainability duo from Schindler Group, who make lifts and escalators. Both sessions fascinating.

Then with Elaine to 2071, a one-man climate show by Professor Chris Rapley, a former Director for the Science Museum. Sitting right behind us was Greenpeace Director John Sauven, with whom we discussed the frequent LEGO campaign, among other things. And on the way out we said a brief hello to Steve Waygood of AVIVA.

The show, mis-labelled a “play” by some, is impressive in terms of the research findings and statistics, but not the liveliest of shows. Rapley reminded me at various points of a toned down Jim Lovelock, way more temperate in his language and dispassionate in his presentation, though at times you could feel the emotion struggling to break through. Next time, though, more visuals, please.

Chris Rapley on stage 1
Chris Rapley on stage 1
Chris Rapley on stage 2
Chris Rapley on stage 2

25 Years After Fall of Wall, Balloons Go Up

John Elkington · 7 November 2014 · Leave a Comment

logo_25-jahre-mauerfall_en

Friends in Berlin sent us this link to a stunning celebration of the Fall of the Berlin Wall 25 years ago. The short video is highly recommended. It’s amazing how much this world of ours can change in around a third of the Biblical lifetime.

Flamingos of the Atacama

John Elkington · 6 November 2014 · Leave a Comment

Signs of poverty - or perhaps of urban sculpture - in a nearby community
Signs of poverty – or perhaps of urban sculpture – in a nearby community
Uncomfortable - llama in a pen for tourists
Uncomfortable – llama in a pen for tourists
Three flamingoes, at different distances from my tiny camera
Three flamingoes, at different distances from my tiny camera
A shadowy selfie as I walk through the salt-beds
A shadowy selfie as I walk through the salt-beds
The Sun going down ...
The Sun going down …
... and a glorious Full Moon rising over the Andes.
… and a glorious Full Moon rising over the Andes.

This is an out-of-sequence blog entry, largely because when we went to the Los Flamencos National Reserve here in the Atacama Desert yesterday afternoon, in the middle of the great Salar de Atacama, I forgot my camera – and felt bereft for much of the trip.

Then I recalled that I had my BlackBerry, so took some pictures with that, through the quality is significantly lower. Am posting the images before doing the rest of the sequence on the Chile trip so that I can free up the minuscule memory on the phone.

We learned a good deal about the hydrogeology of the Atacama, adding to what we had been told by Paula in the morning when we visited the Valle de la Luna. What sticks in my mind particularly is the fact that the Atlantic and Pacific once met in this area, before the Latin american land mass began its inexorable rise, thanks to tectonic subduction.

The salt-flats of the Salar are wonderfully monotonous, though the landscape is broken by occasional bright green trees – and even a ‘forest’ planted some time back by the government.

In the distance , on the flanks of the Andes, we saw the base camp of the extraordinary ALMA project, with its 66 antenna observatory. In San Pedro last night, we discussed the planning controls here that minimise light pollution – something other countries and regions could learn from.

Apart from the flamingos, I saw a variety of birdlife, a number of what I imagine were Darwin’s leaf-eared mouse and a green and red lizard that I was told had only arrived in the area some 20 years ago.

The wind picked up markedly as the sun set – and then we went out behind the visitor centre to see the mountains pick up the reddish hues of the sunset. Some time after 20.00, a Full Moon popped its head over the Andes, and then rose majestically into the night sky.

The ride back was enlivened a woman who decided that her passport had been stolen from her bag while we were at the reserve. Silence settled. Fernando slept on the back seat. Then a vicious swerve as the driver steered around a wayward burro in the night. And then the missing papers were found in the woman’s bedroom.

After a late dinner, we sat out, around a blazing fire pit, and watched the Moon gradually ascend into the heavens – albeit drowning out many of the constellations it would have been good to see in more detail.

Wonderful conversation with a Swiss couple from Zurich, he apparently a very successful architect, she raised in the UK, and the family of four doing a 2-month trip around Latin America. Next, at least for them, is Easter Island. Given that I also learned yesterday that Easter Island is on the sub ducting plate, so will eventually collide with Chile, I said I would probably wait for the island to hove into view.

Walking in the Valley of the Moon

John Elkington · 5 November 2014 · Leave a Comment

On our way to the Valle de la Luna
On our way to the Valle de la Luna
En  route to Valle de la Luna, we stop off for another gorge-ous sight
En route to Valle de la Luna, we stop off for another gorge-ous sight
Ditto
Ditto, with old road to San Pedro snaking down on the right
Cairns
Cairns
A rather more modern form of cairn
A rather more modern form of cairn
Vertigo prevents a full appreciation
Vertigo prevents a full appreciation
Chilean and Wiphala, emblem of indigenous peoples of Latin America
Chilean and Wiphala, emblem of indigenous peoples of Latin America
In the sands of time
In the sands of time
Dune being photographed
Dune being shot
The 'Tres Marias' formation
Los Vigilantes or ‘Las Tres Marias’ formation
A strange beauty
An inverse humpbacked beauty
Fair warning
Fair warning
As usual, I lag the group
As usual, I lag the group
A sphinx-like formation
A sphinx-like formation
Signs of recent flooding
Signs of recent flooding
Entrance to cave
Entrance to cave, reminding me of Danny Boyle’s film, 127 Hours
Salt formations
Salt formations
Coming out
Coming out
At the entrance of the site
At the entrance of the site

An amazing visit today to the Valle de la Luna. It’s appropriate, given my use of an image of Daniel Craig as James Bond a few days ago at the Recycla Awards ceremony in Santiago, that part of the Bond film Quantum of Solace was filmed here.

For a change, I’ll let the pictures speak for themselves, though one thing is perhaps missing here. Fernando filmed me as I ran (only the distance from where the photo is taken to the group in the distance in the 13th photo here) back to the group – even though I had complained that the altitude was getting to me …

  • « Go to Previous Page
  • Go to page 1
  • Interim pages omitted …
  • Go to page 72
  • Go to page 73
  • Go to page 74
  • Go to page 75
  • Go to page 76
  • Interim pages omitted …
  • Go to page 134
  • Go to Next Page »

Primary Sidebar

Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

Recent Comments

  • John Elkington on The Hill House Elkingtons
  • sally fitzharris. (Rycroft) on The Hill House Elkingtons
  • Thomas Forster on Reminder of Glencot Years

Journal Archive

About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

Copyright © 2026 John Elkington. All rights reserved. Log in