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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Search Results for: Tim elkington

Gujarat

John Elkington · 7 July 2010 · Leave a Comment

As if encouragement were needed to blow horns As if encouragement were needed to blow horns Goats as we drive north Goats as we drive north Shrine as we turn into the farm Shrine as we turn into the farm Rather discreetly decorated Rather discreetly decorated Potato field Potato field Cows Cows Stairway to the heavens Stairway to the heavens Farmers Farmers Shadows on carpet Shadows on carpet Discussion Discussion Sparrow's nest Sparrow’s nest Well Well Amy interviews Rohit Amy interviews Rohit

We flew this morning to Ahmedabad, arriving at 11.30, and then were driven three hours north to meet a group of farmers. A moment of vertigo as I looked down the farm well, or one of them, to see no bottom and no obvious water. First time, I think, that I have seen biogas digesters in the wild, though these ones didn’t look that effective. Among the minor touches I liked were the home-made sparrow nests that had been tied to pillars around one of the courtyards, to help birds that helped hoover up the flies and other insects that gathered around the farmyard. Then three hours back to Ahmedabad.

Reminder of Glencot Years

John Elkington · 4 July 2010 · 53 Comments

Glencot Preparatory School, early 1960s Glencot school photo, early 1960s

Was sent this photo today by Sam Hunt, who lives in Somerset, showing the denizens of Glencot preparatory school, near Wookey Hole, sometime early in the 1960s.  He is third from right, third row; my brother Gray, who would eventually become Head Boy, eightth from the left, front row; and I am seventh from right in the back row.

The school teetered between periods of intense learning (which I badly needed after weak schooling in Ireland and Cyprus) and, alternately, Harry Potter, Gormenghast and Lord of the Flies.

The headmaster, shown here with the adults, the Anthony Eden face and pocket handkerchief, was eventually committed to an asylum – which would have come as no great surprise to those of us who he routinely subjected to canings that wouldn’t have been out of place in a prisoner of war camp. But he also taught me a huge amount in key subjects, so I feel a considerable debt of gratitude to him, too. Complex.

The Rosetta Stone, the Harrier and the Jaguar

John Elkington · 2 July 2010 · Leave a Comment

Hoarding Indeed it does: hoarding x Jaguar 1 x Jaguar 2 x Jaguar 3    Harrier, with feathering pattern on wings x Feathering on Assyrian beast from Nimrud    Nereids, I think Doug Miller 1 Taking flight: Doug Miller 1 Doug Miller 2 Taking flight: Doug Miller 2 Kecia and Alex Incoming: Kecia and Alex

Weird concatenation as I write this: our new neighbour is laughing her woefully irritating laugh and, at exactly the same time, a magpie is making its grating sound at the bottom of the garden. The two have a great deal in common, though on balance I infinitely prefer the magpie.

A fairly fractured week, ahead of flying to India this evening, involving a mixed bag of meetings and events, plus finishing off a range of writing tasks. Yesterday, though, I got to the end of a series of tasks and found I had nothing immediate, so Sam and I took off for the Tate Britain, to see the Henry Moore exhibition. Loved some of Moore’s notebook pages – and adored the final selection of four great reclining figures carved from elm.

On the way in to the Tate, we were very taken with the Harrier jump-jet suspended from the roof – and the Jaguar fighter burnished to a shine and up-ended on the floor. Astonishing sculptural effects achieved by the artist, Fiona Banner. Initially thought the patterning on the Harrier’s wings was the result of vortices in flight, but then seemed much more likely that they were painted on. Today, I was looking again at the giant Assyrian human-headed winged lion statues in the British Museum – and was struck by the similarity with their feathering.

This evening, Elaine and I took Alex and Kecia Barkawi at the Court Restaurant in the British Museum. Lovely evening, with choral concert under way alongside the Elgin Marbles. An opportunity to show Alex, who is half-Egyptian, the extraordinary Rosetta Stone. Found myself comparing the survival of what those long-ago Egyptian hieroglyphic carvers had achieved with the unintelligible scrawls that the Harrier and Jaguar would have left in the skies during their flying days.

Earlier in the day, I had headed across to SustainAbility, for a meeting with Geoff, Gary and Doug Miller of GlobeScan, to discuss various possible co-ventures. It has also been a very busy week at Volans, with a steady stream of visitors passing through, the sofas occupied much of the time. And an interesting moment more or less mid-week when the various elements of the work we are doing suddenly jumped to a different level in the collective brain. Pregnancy pressing in on two fronts at the moment, but considerable progress being made.

But have been reading the extraordinary book Poseidon’s Steed: The Story of Seahorses, by Helen Scales, as I have beetled around the city by Tube – with my cycle in for a major service these past two weeks. (The nereids I photographed in the British Museum were mythologically linked to Poseidon.) And the scale of the damage Helen Scales reports to the ecology of our oceans and seas has left me quite depressed about the prospects for anything like sustainability beneath the waves – with the appetite for marine life growing furiously and much of that demand in parts of the world where the broader environmental agenda has yet to strike root.

I remember my sister Caroline being given a dried and glazed seahorse mounted on a rock in Eilat in 1959, the only time I have visited Israel. At the time I was excited to see the creature; now it’s hard not to feel that the impending extinction of so many seahorse species is an ecological form of the writing on the walls at Belshazzar’s feast, foretelling the fall of the Babylonian Empire.

Sustainability in the C-Suite

John Elkington · 23 June 2010 · Leave a Comment

It’s almost 25 years since we launched SustainAbility, building on the work done by Gro Harlem Brundtland and her World Commission on Environment and Development. At times it seemed as if we were making little progress, or – as today with climate change and the Deepwater Horizon spill – moving backwards. But there is growing evidence that the sustainability agenda is penetrating the C-Suite, a trend that Charmian Love and I took a look at earlier in the year in a series of blogs for Fast Company.

Now a new study fills in some more of the detail. Today’s CEOs are more committed than ever to creating sustainable businesses, according to a new report by Accenture for the UN Global Compact. “Yet the motivator is no longer just social responsibility,” it concludes, but also now “equally about achieving high performance measured in terms such as lower costs, stronger customer relationships and increased revenues. This relentless business focus is a key characteristic of a ‘new era of sustainability,’ one in which environmental, social and corporate governance issues are embedded throughout operations, the supply chain and subsidiaries.”

The conclusions are based on a global survey of more than 750 CEOs and in-depth interviews with 50 of the world’s foremost CEOs in a range of industries and geographies. Among other insights, the survey – largest CEO-based study on sustainability of its kind to date – include the following:

  • 93 percent of Global Compact CEOs see sustainability as important to their future success.
  • Performance gaps exist between those who agree with the importance of embedding sustainability into the business and those who report success with that objective. Execution is key.
  • Re-establishing consumer trust is the immediate issue. Seventy-two percent of executives cite “strengthening brand, trust and reputation” as the strongest motivator for taking action on sustainability issues.
  •  Technology, collaboration and a deeper understanding of consumer desires are critical success factors in the coming years.
  • The investment community must more effectively factor progress toward sustainability into valuation models.
  • CEOs believe that we are moving toward an era in which businesses will no longer focus purely on profit and loss as the primary means of valuation, but rather take into account also the positive and negative impacts on society and the environment.

Birthday Celebration at Soseki

John Elkington · 23 June 2010 · Leave a Comment

X City skyscape X Odd view of Gherkin, but I quite like the accendality of it X Hoarding passed en route – combination of setting sun and angles meant I missed the ‘world’ X Soseki restaurant, under the skirts of the Gherkin X Hania’s photo of fish in Spanish river printed on canvas X Emma (Bond), me and Turkish Delight X Gassan-no-Yuki sake, Hania, me, Emma X Looking for the third eye

A rather unusual start to my sixty-first birthday, with typhoid jab at the surgery, delivered by a trainee – but scarcely felt a thing. Had broken a tooth eating muesli first thing, but managed to enjoy insanely delicious a couple of five honey mangoes Sam had given me last night, with coffee, in the sun. Then made my way across to Richmond in the early afternoon to see dentist. Train late, so had to run in some afternoon heat, so arrived hot and flustered. Different dentist took me in hand, was merrily drilling away, then there was a power cut – probably a combination of everyone turning England-vs-someone World Cup match and their air-conditioning. Got a temporary patch and have to come back tomorrow …

Later in the day, Elaine and I make our way across to the City, walking through their extraordinary streetscapes, with quite a number of raucous England supporters roiling around the streets. Arrived on time at Soseki, a remarkable Japanese restaurant at the foot of the Gherkin. Passing through the roar of the several hundred people drinking around the Gherkin into the calm of Soseki was extraordinary. The food and drink was truly out-of-this-world, including wonderful raw fish.

True, if I were – to quote Gandhi on a billboard we passed by the Gherkin, being the change I want to see in the world, I wouldn’t be eating fish at all, but gave up meat and poultry 35 years ago, and still feel a bit of fish now and then is acceptable. But given the state of the oceans, that may well have to change.

In the process, the girls told me that they had bought me a collection of 13 West Country ciders, including Orchard Pig Cider and Burrow Hill Cider; they gave me Hania’s fish photo she took from me in Spain some years back, this time printed on canvas; Emma (Bond) gave me an amazing collection of Turkish Delights; and I opened a quite extraordinary gift from Zheng Jieying, which I will cover separately.

At the end, Gaia put Elaine, Emma and I into a taxi home, which gave us a wonderful chance to see London’s embankment in the mid-summer evening light. All’s well, as Shakespeare might have said, that ends well.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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