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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Blog

Tell Does It Again

John Elkington · 26 October 2010 · Leave a Comment

First Volans wine-tasting

T1 Tell shoots the tasters T2 Ale in black, Tell skips for joy T3 Amanda, me, Richard T4 Glass-scape

We have resurrected something that we used to do occasionally at SustainAbility: a blind wine-tasting. In the old days, when we are at the Knightsbridge office, we used to do it competitively, with Tell Muenzing (from Germany) championing European wines and Nick Robinson (from New Zealand) New World wines. This time, Tell did it on his own, with four reds and two whites.

Huge fun – and wonderful to look around the room and see colleagues from Argentina, Brazil, Germany, Singapore, UK and US. There’s a new book out, The Last Lingua Franca, by Nicholas Ostler (Allen lane), who argues that the shelf-life of English (or even ‘Globish’) as a global language may well be limited, with no global language needed by 2050 – thanks to machine translation and related factors. Fascinating thought, but in the meantime I remain keen to build organisations with diverse nationalities involved, to ensure both access to native speakers of key languages and a sensitivity to other cultures.

The Guardian Again

John Elkington · 25 October 2010 · Leave a Comment

Looking for a media partner

Front window Front window G2 Shots G3 Printing press

Across to The Guardian this afternoon, with Sam. To discuss possible partnership on a number of projects we have in mind. Odd to think that I first started writing for The Guardian in 1979 or 1980, when I did a piece for their ‘Finance’ page, commissioned – if memory serves – by Hamish McRae. Then I did a series of articles for sections like ‘Futures’ and ‘Technology’, followed, later, by columns in sections like ‘Lifestyles’ and ‘From the Top’. Haven’t written for them for a while, but it looks as if I will be starting again with their recently relaunched ‘Sustainable Business’ website, where I have joined the Advisory Panel.

Interesting to see the Scott Room, in memory of CP Scott, a famous editor of the paper in its early days. Weirdly, many years ago, we arrived in Lagrasse in the south of France to stay in part of a home that proved to be owned by Richard Scott, who served as Chairman of the Scott Trust. As he greeted us at the door, something about his accent spurred to me to ask whether he knew David Layton, whose family had been involved in founding The Economist, and with whom Max Nicholson and I had co-founded Environmental Data Services (ENDS) in 1978. Turned out that Richard and David has shared a study when at Eton.

Last Day

John Elkington · 21 October 2010 · Leave a Comment

MelA Graffiti 1 MelB Graffiti 2 MelC Nicholson Building lift operator’s back and braces MelD Elaine photographing in Nicholson Building MelE Kaleidoscopic MelF Retro story in Nicholson Building MelG Sign in Nicholson Building corridor MelH Yarra River, shadowed and sunlit MelI Waste trap – Ian Kiernan would approve MelJ Fish sculpture MelK The s-word is everywhere

Started day with breakfast at Rosati, an Italian restaurant at 95 Flinders Lane, which was delightful. Then we wandered across to the Nicholson Building, which Elaine had been encouraged to visit for arts and crafts activities. Weird place. Reminded me of the buildings in the novel, The Amazing Adventures of Kavalier & Clay, which I read almost a decade ago on the recommendation of Tim Delfgaauw.

Fascinating to visit the Immigration Museum. Reminded us of just how lucky we are to be able to fly places, rather than having to crash across oceans in steerage. Then we went back to the IMAX theatre later in the day, where we saw two 3D films, Dolphins & Whales, by Jean-Michel Cousteau and narrated by Daryl Hannah, which struck me as worthy but very dated, the voice-over off-puttingly pious. By contrast, the Hubble telescope film made great use of 3D technology – and the voice-over, by Leonardo DiCaprio, was fresh and modern.

Flight to Hong Kong left at 23.50. Finished William Gibson’s Zero History, which I had been reading alongside a couple of other books, and which got better as it went along – and then slept for around seven hours. Hong Kong was cloudy and rainy, but we saw some spectacular views of Chinese mountains in cloud as we headed homewards. I slept another eight hours, and could easily have slept some more.

Picked up the latest Newsweek as we went through Heathrow, to see how they have presented the green company rankings we worked on earlier this year. Am quite impressed with the results, though aware – as I have been arguing throughout the Australian trip – that we need to be much more careful on how benchmarking, rating and ranking are done. This is the theme of recent work by SustainAbility, spotlighted in their latest report, Rate the Raters.

Black Swan and Rhino in Gas Mask

John Elkington · 20 October 2010 · Leave a Comment

Mel1 Rhino with gas mask Mel2 Black swan in Botanical Gardens Mel3 Alive with bees, nice to see Mel4 The bells, the bells Mel5 Melbourne Moon – Elaine heads north

A day of walking around Melbourne, ending with dinner at Pure South, on the Southbank, surrounded by the most delightfully aromatic box hedge. Good to see the original black swan in its appropriate hemisphere in the Botanical Gardens and also interested to walk among the Federation Bells, where you can compose the music that they play.

Bent on Mayhem

John Elkington · 19 October 2010 · Leave a Comment

T1 Temptress Circe awaits at the top of the Ian Potter Gallery escalator T2 John Davis 1 T3 John Davis 2 T4 Child’s finger pointing at John Davis fish T5 John Davis 4 T6 John Davis 5 T7 Haloes searching for heads T8 John Davis 6 T9 Haloes again T10 No halo due, but missed: I shadow John Lennon at 70

Up early to do the second Qantas Foundation Lecture here at the Stamford Plaza Hotel, this time over a 90-minute breakfast. Then, in the afternoon, across to the Melbourne Business School to lead the second CSI workshop on social innovation.

In between, a phenomenal visit to the Ian Potter Gallery and the National Gallery of Victoria, where – among many other delights – we stumbled across the John Davis exhibition, Presence. Had heard of him ages ago, but had never seen his work in this way. Astounding. One title of a series of artwork he did sticks in my mind: ‘Bent on Mayhem’. Fun to see part of the exhibition with a human wave of children – who loved the diversity of the fishlife on display.

Also very taken with Objects by Mari Funaki, who died earlier this year.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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