

A day off to celebrate, including opening an air-mailed package from Zheng Jieying in New Zealand, lunch with Gaia and Hania at Brasserie Zédel, one of Elaine’s favourite haunts, and buying a new Panama hat at Bates‘ new shop in Jermyn Street.


A day off to celebrate, including opening an air-mailed package from Zheng Jieying in New Zealand, lunch with Gaia and Hania at Brasserie Zédel, one of Elaine’s favourite haunts, and buying a new Panama hat at Bates‘ new shop in Jermyn Street.
One thing I haven’t talked about much here is the fact that both Volans and SustainAbility certified as B Corporations some time back – and have been actively involved in building out the B Corp movement in the UK. Good to see that the triple bottom line concept is now hard-baked into the UK B Corp legal test process. For more, there is a legal briefing by BWB (Bates Wells & Braithwaite) on 2 July.



A busyish week, with things like the Zouk Capital AGM and a Social Stock Exchange Board meeting. This afternoon, was early for a meeting with David Christie at Innovation Arts, who we are discussing next stage of our Breakthrough Program with.
So walked around, and sat for a while in, nearby Bunhill Fields Burial Ground. Founded in the Plague Year of 1665, what a wonderful place! Full of the spirit of non-conformism, being the last resting place of the likes of William Blake, Daniel Defoe (whose A Journal of the Plague Year would be published in 1722) and John Bunyan, among many others.
On way out of the cemetery, I caught sight of the ‘Innvertebrate’ home for wayward (or at least otherwise homeless) insects – and loved the idea.



Across to Amwell Street, near Exmouth Market (the other place in London I have been shot at, the slug shattering the 38 bus window behind Elaine and I) for a rooftop party with team members from Future-Fit Benchmark, SustainAbility and Volans. Glorious views of the Gherkin and other delights.
My latest column, on the Chief Stretch Officer role, appears in GreenBiz. Based on The Stretch Agenda.
John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.
