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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Peter Byck and the Soil Carbon Cowboys

John Elkington · 29 March 2014 · 1 Comment

Great day, talking and walking around Barnes, with Peter Byck. If you haven’t seen his short film Soil Carbon Cowboys, it’s highly recommended. I love the way he engages right-wing people in their own terms, but on our issues. Earlier this week, Volans partnered with Soil Capital, A Very Good Company, Savory Institute and Net Impact London, as part of our Breakthrough Capitalism program, to bring to London a unique event exploring how business leaders and farmers can lead a paradigm shift towards more sustainable agriculture. Peter was one of the speakers.

Peter Byck at Barnes Wetlands

Peter Byck at the Barnes Wetland Centre, seeming to have a crush on otters

The inadequacy of current agroindustrial systems to address food security issues has become increasingly clear. Regenerative agriculture has emerged in this context to regroup a number of farming practices that increase the natural fertility of the land instead of depleting it. This type of agriculture relies more on the knowledge and experience of land managers than conventional agriculture, which depends more on petrochemical inputs. A number of individuals stand out as experts in their own fields, with solid track records in realising value for their farm and communities through regenerative agriculture.

I chaired a panel session including the following speakers:

  • Daniela Howell, Savory Institute (USA)
  • Dr Dwayne Beck, Dakota Lakes Research Farm (USA)
  • Stephen Briggs, Abacus Organic (UK)
  • Dr Ademir Calegari, Paraná Agronomic Institute (Brazil)
  • Perrine Hervé-Gruyer, Bec-Hellouin Permacultural farm (France)

The evening, hosted by Deloitte, was great fun, and I met a host of people from very different necks of the woods. This is a subject I haven’t been involved in for around three decades, but it’s one I see as critically important, and would love to do more on.

Coelacanth and PE International in Stuttgart

John Elkington · 11 March 2014 · Leave a Comment

I spoke at a PE International conference on the theme of ‘From Sustainability Compliance to Breakthrough’ in Stuttgart today, in an extraordinary structure that used to be used for displaying horses. The presentation was filmed and can be viewed here.

PE International interview

Interviewed on stage by PE’s Chief Sustainability Strategist, Jim Fava

PE International coelacanth

A coelacanth attends the reception in the evening

 

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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