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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Eyed Up By A Pufferfish – And Then It Was 2015

John Elkington · 2 January 2015 · Leave a Comment

Fathers Christmas, off Jermyn Street
Fathers Christmas, off Jermyn Street, early December
Leg of Mutton reservoir
Leg of Mutton reservoir, Barnes
Heronry
Heronry
Beams inside Japanese building, Kew Gardens
Beams inside Japanese building, Kew Gardens, 2 January 2015
Arboreal chandelier, Kew Gardens
Arboreal chandelier, Kew Gardens
Pufferfish, 1
Pufferfish, 1
Pufferfish, 2
Making eyes: pufferfish, 2
Gently haunted room, 1
Gently haunted room, Cambridge Cottage, 1
Gently haunted room, 2
Gently haunted room, Cambridge Cottage, 2

Finally coming to the end of the Christmas and New Year holidays, in which much of my times was spent drafting the Volans Breakthrough White Paper. Amazing how long it can take to write short. The draft is now out for comment with Sam and Astrid, with just one section still to do, which will probably be tomorrow.

Apart from a visit to Little Rissington, to see my parents (Tim has been quite ill) and extended family, and a visit yesterday from Gaia, Hania, Jake and Paul for a New Year’s Day lunch, I have been reading somewhat eclectically (books like William Gibson’s The Peripheral, H.E. Bates’ Down the River, Andreas Wagner’s Arrival of the Fittest, Simon Scarrow’s Brothers in Blood, and Alexander Kluge’s Air Raid), writing, walking (including a visit to my favourite heronry) or watching television, in  one form or another. One highlight was watching the original films of The Lady Vanishes and The 39 Steps on the same day. They really don’t make them like they used to.

Elaine has been working away on her immense Lycian Coast travelogue, now posted – and has attracted an encouraging amount of positive comment.

Today we went across to Kew Gardens, to meet up with John Gilbert and take a glorious walk around the gardens. The weather was dazzling – so warm that we could eat outside at The Orangery.

En route, we stopped off at Cambridge Cottage to see the botanical paintings, where I took a couple of images of the room where SustainAbility held its first Council meeting – way back in 1995. A gentle haunting as I looked through the window, a form of of time machine. Thinking back to the 15 or so wonderful people we convened, among them Tom Gladwin, Charles Medawar, Jane Nelson and Ulrich Steger.

One highlight of the Kew visit was making fairly intense eye contact with a pufferfish underneath the lily pond area in the Princess of Wales greenhouse. Interesting to learn later that the big eyes of this fish makes them much loved pets, despite their toxicity.

The fish’s maze markings put me in mind of the complexities ahead in 2015, which looks set to be quite (American sense) challenging. But then the fact that my new friend is related to the box fish family put me in mind of biomimicry, particularly the concept car based on the boxfish, which was uplifting.

When I think of the areas of our work that most engage me these days, they include biomimicry (where I am on Janine Benyus’s Biomimicry Institute board), Gaia Theory (where John Gilbert and I have been working with the Science Museum) and the Sustainable Eel Group, which we were discussing as we walked around the Japanese building in the heart of the gardens. One thing I’m particularly looking forward to in 2015 is releasing the 27,000 eels that SustainAbility gave me to celebrate my 27 years to date with the organisation.

Seeing the pufferfish also put me in mind of the extraordinary, wonderfully complex nests they make. See also here. Nature’s equivalent of the rose window in a cathedral, perhaps.

At this juncture, there’s something about 2015 that feels to me pivotal, out of the ordinary. Interested to see what it might be.

Time To Scratch That 7-Year Itch

John Elkington · 17 December 2014 · Leave a Comment

Seven_year_itch

The latest Volans newsletter, emailed out today, kicks off with Marilyn Monroe on the New York subway grate, before moving on to consider the winds of change in our area of business. As we move towards our seventh anniversary next April, we are considering a big pivot, to use Andrew Winston‘s term.

My Take On Stretching With Challenge Prizes

John Elkington · 17 December 2014 · Leave a Comment

logo_white_red_website

A couple of weeks back, on 4 December, I summed up Nesta’s first ‘Challenges of Our Era’ summit, held at The Royal Society – and organised by Nesta’s Centre for Challenge Prizes. Fascinating opportunity to meet key people from The X Prize Foundation, Gates Foundation and White House. That said, this is now one of quite a few events I have spoken at recently that I haven’t yet covered here, but Nesta’s website is now running a blog I did for them here.

City Mayors as Ambassadors From the Future

John Elkington · 12 December 2014 · Leave a Comment

city-solutions-header2

Today sees my blog on city mayors as ambassadors for the future published on the National Geographic website. T he original appears on the C40 website.

First GreenBiz Blog/Column

John Elkington · 9 December 2014 · Leave a Comment

Have long been admirer of Joel Makower’s founder of GreenBiz. Among other things, he wrote the US version of our The Green Consumer Guide, way back when. Now GreenBiz have run my first column there: great to be in such wonderful company. The piece links elevators, Google and stretch prizes, the last back on my mind when I had to sum up Nesta’s wonderful Challenges of Our Era summit last week – but that’s something I must cover in a separate blog when I can catch up with myself.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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