• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

  • About
    • Ambassador from the future
  • Past lives
    • Professional
      • Volans
      • SustainAbility
      • CounterCurrent
      • Boards & Advisory Boards
      • Awards & Listings
    • Personal
      • Family
      • Other Influences
      • Education
      • Photography
      • Music
      • Cycling
    • Website
  • Speaking
    • Media
    • Exhibitions
  • Publications
    • Books
    • Reports
    • Articles & Blogs
    • Contributions
    • Tweets
    • Unpublished Writing
  • Journal
  • Contact
  • Show Search
Hide Search

Uncategorized

I have always loved History – and by God there has been a lot in Europe!

John Elkington · 21 June 2014 · Leave a Comment

EU_Flag 2

Take a peek at the history behind this flag by running the 3-minute video below

I sometimes struggle to explain to people who don’t follow Twitter why I find it so useful. But it’s a bit like living alongside an eAmazon , a great outpouring of information, on which all sorts of interesting things are borne along with the flow. At one level, it appeals to the beachcomber in me. So, for example, one of today’s treasures was this video mapping of European country borders over the past 1,000 years. All in 3 minutes. The music is tiresome, but you can always turn it down, or off.

I have always loved History, but this is ridiculous. And I confess it makes me feel more pro-European. It also gives a sense of just how fragile the Eu project may prove to be in the longer term.

When was Gaia’s first selfie?

John Elkington · 21 June 2014 · Leave a Comment

1stphotofromspacejpg__600x0_q85_upscale

I was pondering anniversaries this morning, my 65th on Earth on the 23rd, 40 years in the environmental and sustainability fields this year, 20 years of the triple bottom line this year, and it occurred to me to wonder when Gaia – or life on Earth – first managed to take a ‘selfie,’ as we now seem to call photographic self-portraits?

I had been thinking of the NASA Gemini or Apollo missions, whose images I recall being wonderfully inspired by.

So I dug around a  bit – and found that it had happened considerably sooner than I had thought, indeed before I was born, in 1946. Scientists used a V2 rocket fired from the White Sands Missile Range to take a series of far-from-full-Earth photographs, but exciting, nonetheless. The image shown came from a camera on V-2 #13, launched on October 24, 1946. (Photo: White Sands Missile Range/Applied Physics Laboratory)

If being able to see yourself as others see you is a key step in self-actualisation, this was in important moment for all of us. That said, we still have a long, long way to go. But then perhaps the multi-millionaires and billionaires who, one day, will be rocketed into space in vehicles operated by the likes to Richard Branson’s Virgin Galactic will come back transformed, in the same way many astronauts would be.

Cement looks very different in the greenhouse

John Elkington · 19 June 2014 · Leave a Comment

650,000 years of climate change

I wrote my first report on climate change (among three other emerging environmental issues) for Herman Kahn of the Hudson Institute way back in 1978.

And the first blog in this series recorded a 2003 visit to the Woods Hole Oceanographic Institution on Cape Cod, where we learned just how systemic the crisis we are facing now is.

Even so, the way things are headed continuously takes my breath away. So, for example, two images I have come across in the past few days, while convalescing, brought home the sheer scale of what we are facing in the coming decades with climate change – and threw an uncomfortable light on where a growing proportion of the problem is now coming from.

The first image, above is from NASA, and shows that current carbon dioxide trends are, whatever the skeptics may choose to believe, unusual. The second came via Twitter, is equally shocking and shows that China used more cement in the three years from 2011-2013 than the United States did in the entire twentieth century.

This is not so much to point the finger as to underscore the extent to which China has clicked on and dragged across an obsolete industrial model from the West. If I try to put an optimist’s hat on, the best I can come up with is the notion that biomimicry might help inspire novel ways to produce cement and concrete – perhaps based on the way that the world’s coral reefs do it.

CEMENT 2

Vitality Commission flags $300bn health savings for US business

Chris Wolf · 19 June 2014 · Leave a Comment

THE VITALITY INSTITUTE LOGO
For the past year, my friend Will Rosenzweig has served as Chairman of a U.S. national commission focused on health promotion and the prevention of chronic illness. The Vitality Institute’s Commission on Health Promotion and the Prevention of Chronic Diseases in Working-Age Adults has developed evidence linking the health of our nation’s workforce to the long-term competitiveness of our national economy. The recommendations were developed by a diverse group of thought leaders from the fields of public health, public policy, academia and business. Forbes has reported on the findings in an article about potential $300B cost savings opportunity for U.S. corporations.

William-Rosenzweig-2

Will Rosenzweig (photo courtesy of Vitality Institute)

Key recommendations from the report include:

  • Require corporations to integrate health metrics into their annual reporting by 2025
  • Secure commitments from more than 50 percent of Fortune 500 companies to include workforce health as part of their organizational strategy by 2020
  • Increase federal government funding for prevention science research by at least 10 percent by 2017 and create a federal agency to fund efforts that support health and prevention

Additionally, to guide business leaders and policy makers, the report contains nearly 50 examples of chronic disease prevention programs that have been adopted by corporations, local governments and even the US military and are successfully increasing the availability of nutritious food, leading to the development of healthy products and promoting exercise.

Martin Wolf: humanity is making risky bets in the climate casino

John Elkington · 18 June 2014 · Leave a Comment

Martin-Wolf 2

(Photo courtesy of FT)

How much of the world’s fossil fuel reserves will eventually be burnt? That is the critical question that Martin Wolf asks in his insightful article in today’s Financial Times. His view is that, on current assumptions, ExxonMobil probably has it right in arguing that the oil industry won’t suffer from stranded assets, because the world won’t act on climate change in time. But one of the most interesting voices in this space is the Carbon Tracker Initiative.

My own bet in the climate casino is that Carbon Tracker are right to argue that investors will be hit – and that means our pensions will be hit – in a shorter timescale than many imagine. As for ExxonMobil, they may be perfectly within their rights to argue as they do. But it is very likely that future generations will treat companies that did the heavy duty anti-climate-change lobbying in recent years in the same way that they have treated the tobacco industry. Anyone investing for the long term should therefore be wary of backing those who produce coal, oil and tracked gas.

A decade or so ago, I had a very energetic exchange on this subject with ExxonMobil CEO Rex Tillerson, over the heads of 300 or so oil industry executives gathered in Stavanger, Norway. He denied his company was lobbying to stall climate change initiatives. I think the record shows different – and the picture will look grimmer still when the deep historical analysis is done.

  • « Go to Previous Page
  • Go to page 1
  • Interim pages omitted …
  • Go to page 162
  • Go to page 163
  • Go to page 164
  • Go to page 165
  • Go to page 166
  • Go to Next Page »

Primary Sidebar

Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

Recent Comments

  • Jonathan Watkin on Reminder of Glencot Years
  • Robert Knowles on Reminder of Glencot Years
  • PATRICK DICK on Reminder of Glencot Years

Journal Archive

About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

Copyright © 2025 John Elkington. All rights reserved. Log in