John Elkington
A world authority on corporate responsibility and sustainable development.
Wonderful to see Gaia interviewed by The Florist, exploring her approach to the world of flowers and design. Sustainability is indeed in her DNA – and I have learned so much from her and her adventures over the decades. Recommended reading!
Due to WordPress changing their rules on images in blogs like this one, I have had to further process the photos below – with the result that ones showing skies are rendered more like Impressionist paintings. And (although I am dating this post back to when we returned) the process of sorting it out has taken ages. Still, I’ll try and resolve the underlying problems in the coming weeks.
Meanwhile, here is a brief photo essay on our trip to Corsica with Gaia and Paul, who organised the entire trip.
We started off in Ajaccio, then went north through Tuarelli and Calvi, before taking in Oletta and then looping back south through the centre of the island. One of the most extraordinary visits was to Hôtel E Caselle. Established in 1966 in Venaco in the heart of a regional nature park. Wonderful to be greeted by (a huge photo of) Marianne Faithful and to swim (in Gaia’s case) in the river that flows nearby.
Although both Elaine and I returned with something like Covid, though it didn’t test that way, the trip was an utter delight – and we came to see why Gaia and Paul are so enraptured with the island.
My new Countercurrent website is still in development, but can be visited here. Any comments and suggested improvements always welcome.
How tickling sharks only works sometimes
Sad to see the obituaries today for former Monsanto CEO Bob Shapiro, who we tried to help back in the Nineties. An early corporate pioneer of sustainable business, even if he came somewhat unstuck along the way: https://johnelkington.substack.com/p/rip-bob-shapiro-lessons-from-the.
This past week, with a group including key people people from Generation Investment Management, Oxford University and Patagonia, I have enjoyed a deep dive into Natura‘s Amazonian supply chain. I plan to write up the (extraordinary) experience for my Substack ‘Rewilding Markets‘ series and for my new book. But, while they’re fresh in my mind, here are some images captured along the way.
