
My latest column for GreenBiz dips a toe into the weird and wonderful world of science fiction.

My latest column for GreenBiz dips a toe into the weird and wonderful world of science fiction.
Lovely to see a new Swedish postage stamp featuring Greta Thunberg and five of my favourite birds, swifts. Thanks to Edward Mayer of Swift-Conservation.org for flagging.


My foreword to the Positive Luxury 2021 Predictions Report can be found on page 4.

Gave the Frank Parkinson Lecture at the Oxford Farming Conference yesterday – and here’s the coverage in Farmers Weekly. Was meant to be on BBC Radio 1 too, but that got wiped out by Trump-induced attack on the US Capitol. I know I predicted a 12-15 year “U-Bend” in history in Green Swans, but this is going even faster and stranger than I had imagined.


I decided to cycle up to Hammersmith Bridge today, closed to all traffic for an eternity, it seems – to blow away some of the holiday cobwebs. Got there and back comfortably, with slushy rain starting to wink in as I got back to Barnes Pond. Then this evening I watched the Dr Who New Year’s Special, Revolution of the Daleks – which featured Daleks, of all places, on Hammersmith Bridge.
Other than that I have been plowing through books – currently immersed in Kim Stanley Robinson’s The Ministry of the Future. Very much linked to work I have been doing over the holidays – but more on that later. At times it reads slightly like a novelised version of an MBA course on sustainability, but am enjoying it immensely – and pondering how I can step up my game in 2021.
Have also watched Ken Burns’ 2012 miniseries, The Dust Bowl. Mentioned that to Paul Hawken today and he replied that we are pretty much there again.

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.
