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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Journal

Virgin Morning

John Elkington · 6 July 2009 · Leave a Comment

VIrgin mural 1 VIrgin mural 1, with Homo volans at join between walls Virgin mural 2 Virgin mural 2 – and again Virgin mural 3 Virgin mural 3 Virgin Galactic bike Virgin Galactic bike

Virgin bike logo - with Homo volans at bottom

Virgin bike logo – with Homo volans at bottom

Spent the morning with Ale at Virgin Unite’s offices in Brook Green, talking with a team from Concordia 21. As I was coming in by bus over Hammersmith Bridge, I saw the most perfect heron, standing on a tiny island, its reflection stretching away on the water. Then, as Ale and I walked to the meeting, we passed Phoenix Lodge – and I mentioned that one possible model for the original phoenix was the giant heron of southern Egypt. Then, as we walked into the Virgin reception, I saw the mural showing Homo volans – and later, as we left, we passed a Virgin Galactic motorbike that had an wonderfully elegant rendition of Homo volans through to Burt Rutan’s SpaceShip One. Quite a morning of symbolic serendipity.

GRI Board in Amsterdam

John Elkington · 5 July 2009 · Leave a Comment

Mervyn and Denise Mervyn and Denise Hollyhocks Hollyhocks

Spent the weekend in Amsterdam, with the Board of the Global Reporting Initiative. Exciting journey to Heathrow, with a driver who started off as the traffic lights turned from red to green, backwards into a line of traffic. And then his satellite navigation system kept telling him to go in the wrong direction, so I had to keep wading in to correct. Then the security people kept putting my bag through the scanner, because they could see a pair of scissors I didn’t know I had – Elaine had tucked them in at some point. Then I was sitting next to a screaming child on the flight out. And so it went. But the dinner on Saturday and the meeting today both went very well.

Lilies bloom at 2BP

John Elkington · 3 July 2009 · Leave a Comment

Seen and scented Seen and scented

Cavalry

John Elkington · 3 July 2009 · Leave a Comment

Cavalry 2 Cavalry 1

Cavalry 1 Cavalry 2 Cavalry 3 Cavalry 3

Spotted and shot as I cycled through Hyde Park to work today.

Mail woman

John Elkington · 30 June 2009 · Leave a Comment

Sam addresses envelopes Sam addresses envelopes

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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