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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Journal

Impressions Of Corsica

John Elkington · 8 June 2025 · Leave a Comment

Due to WordPress changing their rules on images in blogs like this one, I have had to further process the photos below – with the result that ones showing skies are rendered more like Impressionist paintings. And (although I am dating this post back to when we returned) the process of sorting it out has taken ages. Still, I’ll try and resolve the underlying problems in the coming weeks.

Meanwhile, here is a brief photo essay on our trip to Corsica with Gaia and Paul, who organised the entire trip.

We started off in Ajaccio, then went north through Tuarelli and Calvi, before taking in Oletta and then looping back south through the centre of the island. One of the most extraordinary visits was to Hôtel E Caselle. Established in 1966 in Venaco in the heart of a regional nature park. Wonderful to be greeted by (a huge photo of) Marianne Faithful and to swim (in Gaia’s case) in the river that flows nearby.

Although both Elaine and I returned with something like Covid, though it didn’t test that way, the trip was an utter delight – and we came to see why Gaia and Paul are so enraptured with the island.

These boats caught me eye in the Musée Fesch
As did this bust of Bonaparte
The original photo of Gaia’s head was better, but this boating moment has a certain psychedelic charm
Fish tanks seen from one of our hotels – not surprisingly we also saw dolphins sniffing around
Some of the roads were vertiginous, but happily I wasn’t driving
The game’s afoot: Paul and Gaia
Stairway into a citadel
A moment of calm
They do love their sangliers
The message, or one of them: Life is hard
Distorted, but the moment when the setting Sun became an apple
Driftwood
An impression of Gaia
Lining up on the runway
Romanesque church of San Michele de Murato
Ditto
Discarded clay at a potter’s studio we visited
Sunset
Collared
The vagaries of wealth: a rotting gold Cadillac, full of skulls and bones
Hello, Marianne
Honesty goes to seed
Gaia in her element
A frog, ditto
Goldfish
Nearing La Cascade des Anglais
Sufi-like umbrellas
Shadows of the past: palaeolithic site of Filitosa
Gaia takes flowers to lay on the grave of Dorothy Carrington
Grave and flowers
Our kind, happy hosts

Countercurrent Relaunches

John Elkington · 5 June 2025 · Leave a Comment

My new Countercurrent website is still in development, but can be visited here. Any comments and suggested improvements always welcome.

RIP Bob Shapiro

John Elkington · 29 May 2025 · Leave a Comment

How tickling sharks only works sometimes

Sad to see the obituaries today for former Monsanto CEO Bob Shapiro, who we tried to help back in the Nineties. An early corporate pioneer of sustainable business, even if he came somewhat unstuck along the way: https://johnelkington.substack.com/p/rip-bob-shapiro-lessons-from-the.

A Deep Dive Into Amazonia

John Elkington · 24 May 2025 · Leave a Comment

This past week, with a group including key people people from Generation Investment Management, Oxford University and Patagonia, I have enjoyed a deep dive into Natura‘s Amazonian supply chain. I plan to write up the (extraordinary) experience for my Substack ‘Rewilding Markets‘ series and for my new book. But, while they’re fresh in my mind, here are some images captured along the way.

Our early morning Amazonian ferry awaits
Belém fades into the distance
Where much would later be had
A carpenter at work on the jetty
Whatever the collective noun is for small boats
Char, Julie and Louise
En route to the “extractavist” forest
On arrival at a community in Abaetetuba, a spectacular breakfast awaits
Some of the Natura products based on local raw materials on display
Blossoming: spotted along the way
Ditto, with this time with thorns
One of the seeds they harvest
One of the tiny local land crabs
Spiralling
A son of our host, Vanido
Team shot
Black vultures are everywhere
Passers-by
A kettle, looming, congregation or wake of vultures
Toucan
Seeds waiting to be crushed
Papaya
End product on tap
Dragonflies abounded outside
Abstract moment as we arrive back at the ferry dock
Louise goes to earth at Aprocamp, a community farm at Santo Antônio do Tauá
Nest in a banana tree
Processing plant
Ditto
Explanations
We’re in Amazonia
A moment with Liliana, Louise, Aileen (in green) and Ines
Ruling the roost
Standard transport – if slightly fancy
Puddling
The lungs of the world
Stages of floral life and decay
Dancing
Ditto
We all had a herbal bath – an extraordinary experience, a blessing
Char’s turn
Brazil nut tree huggers
Exposed
A soil restoring plant, though not sure what it is
Ines, Liliana, Angela and Geraldo
That sinking feeling
Told I couldn’t eat a certain berry, I daubed my cheeks with it
Termite’s nest
Washing line
Various forms of Christianity are everywhere
A rarer sight these days: A VW Beetle, once endemic in the country
Feathered ears
Welcomed to the Ecoparque Natura
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Nuts and seeds
Oils are key raw materials
The effluent filtration garden
A feature in the landscape
Underneath
Shaded
A commercial stunt – and perhaps symbolising something a little different these days
It’s raining, again
We have been warned
Lunch is served – or at least some small part of it
Liliana and Louise
Belém waterfront – where we would later watch bats hunting above the river
Aileen
Artisanal brewery
Belém waterfront
Seen along the way
First breakfast in São Paulo
Logo of café, Pato Rei Pinheiros
Dengo chocolate factory
Seen in passing
Different coloured petals on same plant
Rootscape
Mural
Mural 2
Mural 3 in Vila Madalena, billed as the graffiti capital of the world
Four feet: a wall painting’s and Aileen’s
Eyed 1
Eyed 2
Embraced
Pollinating
Photographer’s studio
Democracy on life support
Glossy lips
Louise and toucan
A slightly faded heron
A plastic installation at Farm Rio fashion store, Harmonia

Charles Medawar, RIP

John Elkington · 17 May 2025 · Leave a Comment

Sad to hear of the death of my friend Charles Medawar. I wrote about his work at Social Audit in New Scientist back in 1978 – and I was thrilled when he agreed to be a founder member of the SustainAbility Council in 1996.

Last bumped into him in the Reform Club a few years back – and was reminded how much I had appreciated his wise counsel. A life of very considerable impact.

As I suspect was true of many people, I knew of his parents’ brilliance before I experienced his. The Guardian’s obituary can be found here: https://www.theguardian.com/world/2025/mar/16/charles-medawar-obituary. Go in peace.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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