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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Orri Vigfússon: Green Capitalist

John Elkington · 29 July 2017 · Leave a Comment

Via Wikipedia and The Green Interview

Orri Vigfússon said that he was “a new kind of environmentalist. I don’t take the moral high road.” Instead, as his obituary in The Times on 29 July noted, he described himself as a “green capitalist”.

When I wrote The Green Capitalists, published 30 years ago in 1987, I had to cast around for people who truly fitted the label. Vigfússon, who I sadly never met, did – and in a number of dimensions. A key element of his work was to buy up fishing rights from trawler owners and others whose activities were leading to the possible extinction of the Atlantic salmon, the “King of Fish.”

Useful background on his career can be found here – while reactions to the news of his death can be found here.

Carbon Productivity Goes Live

John Elkington · 28 July 2017 · Leave a Comment

Problem 1: Stalling productivity growth
Problem 2: Accelerating climate change
Answer: Carbon productivity
Carbon productivity in the spotlight

Thrilled with the just-launched website for our Carbon Productivity campaign. A lot more to come.

Out And About In London

John Elkington · 27 July 2017 · Leave a Comment

Looking west from Gavin Starks’ house ship
Sun sets
Over decades, frequently saw Stanley Green carrying this sort of Protein Wisdom sign in Oxford Street
An app to give me a beard – I wonder if there is one to shave each morning?

A few images, including a couple looking west from Gavin Starks’ converted Norwegian coaster near Tower Bridge, on 27 July; a poster now housed in the Museum of London which we would often see borne through Oxford Street by Stanley Green in the last century; and, while allowing the random generator to operate freely, a somewhat disconcerting image of me with an instabeard.

Deal, Dover And Operation Dynamo

John Elkington · 22 July 2017 · Leave a Comment

Pier in Deal
A little boat
Bench between Deal and Walmer
Sharp flints in Walmer Castle pointing
Wellington’s boots
My view of the Castle – and Elaine and Doug – as I talk to Geoff by phone
Glass skylight on Walmer Castle’s roof
Oysters at Whits of Walmer
Colton’s Gate, Dover Castle
Roman lighthouse (pharos) and Church of St Mary in Castro
View on the sea side
Lighthouse, near where I saw flying vole
Shields
Dover Castle through the wrong end of a telescope
In distance, statue of Admiral Sir Bertram Home Ramsay, who masterminded Operation Overlord and the evacuation of Dunkirk
Coming closer

Continuing the theme of trips to different parts of southern England, we headed off to Dover and then Deal on Thursday, to see our Canadian friends Doug and Margot Miller. Doug founded GlobeScan in 1987, the same year we founded SustainAbility. Thirty years ago this year – and we have been fellow travellers pretty much ever since.

We walked along the beach from Deal to Walmer, visiting Walmer Castle, where I had to exit the castle to take an urgent call with Geoff (Lye). A high wind, with dust devils swirling across the gravelled drive alongside. Semi-apocalyptic feel.

Then the four of us walked back for dinner at Whits of Walmer, whose proprietors we knew from the days when they ran Whits in Kensington. Wonderful atmosphere and food in an old smugglers’ inn.

The next day, yesterday, Elaine and I went for the first time to see Dover Castle, expecting to stay a couple of hours – and staying five. Wonderful reconstruction of a royal court in the late 12th century in the Great Tower. Got there at opening time, so visitor numbers allowed a reflective exploration.

Later, we went down in the once-secret tunnels in which Operation Dynamo was planned, the evacuation of the British Expeditionary Force from Dunkirk. As we were waiting to go down into the tunnels, a lone Spitfire growled past. Talking to the guide afterwards, he mentioned meeting one man who had been 17 when he was part of the crew of one of the Little Ships. He came back an old man.

Hope to see Christopher Nolan’s new Dunkirk film, launched this week. That said, it apparently pretty much ignores Ramsay’s role, and many other things. But at least it does help counter the misconception that the RAF went AWOL during the evacuation.

Ravished By A Dahlia

John Elkington · 15 July 2017 · Leave a Comment

What’s coming at Babington House Gardens
Ravishing dahlia – Gaia tells me it’s ‘Labyrinth’
Shadowy couple: Simon (right) and I

A delightful last supper at Babington House with the Mills family, where Simon is a founder member, and where Gaia used to work in the gardens aeons ago, before we set off back to London. Via Hill House, to see the Elkingtons of Little Rissington. Thrumming, as ever. Eleven – or was it thirteen? – to lunch.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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