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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Journal

Black or White, can the next President Green the White House?

John Elkington · 11 October 2008 · Leave a Comment

As I pushed my cycle through the front door last night after arriving back late from Volans, Elaine asked me whether I wanted to watch Simon Schama on BBC – the first programme in a new series on the American Future. We proceeded to do so and it proved to be the most extraordinarily powerful indictment of a particular style of development that has pushed much of the US economy ever-closer to water scarcity, just as pioneers like John Wesley Powell warned that it would.

The spooky thought I was left with after watching the programme – and on the back of work I have been in recent days, going back to my interest in the late 1960s in the waves theories of economists Nikolai Kondratiev and Joseph Schumpeter – was that maybe we stand on the threshold of a depressive era, as Kondratiev’s theory would suggest, with climate change-related issues representing the next decade’s version of the American Dustbowl tragedy.

In an email a week or so ago, Bill Drayton of Ashoka noted that the Great Depression spawned many of the social and financial institutions that we now take for granted. This uncomfortable thought, that we need such meltdowns to drive what Schumpeter called “creative destruction” and, in the process, create the pre-conditions for the next great cycle of innovation, economic development and institution building was central to my 2001 book, The Chrysalis Economy (Wiley/Capstone, 2001). The notion here was that the first 30 years of the twenty-first century would face profound discontinuities as our old ‘caterpillar’ economy began to metamorphose into something more like a ‘butterfly’ economy. I warned, however, that times of stress could turn large slices of our world into ‘maggot’ economies.

The social and ecological dislocations of such discontinuities will be profound, and not simply because of all the private equity and hedgefund people who will lose their jobs. How is Iceland, for example, going to pay back even a proportion of its national debt – by decimating cod stocks? Let’s hope not, but there are likely to be Strange Days indeed. History suggests that in periods of turbulence, new movements can erupt and gain momentum at astonishing speed, including those driven by extremist politicians. As a countervailing force, we need to shift our various sustainability-related movements onto something more like a ‘war’ footing. We need to be both more political and more programmatic.

On the (strongly) plus side, one of the people I have long hugely respected is Green for All founder Van Jones, the powerhouse behind the Green Jobs Now movement in the US. “We can’t drill and burn our way out of the current crisis,” is the motto of the Green Jobs people. ”But, working together, we can invest and invent our way out.”

Some background from their website: “Green For All is a national organization dedicated to building an inclusive green economy strong enough to lift people out of poverty. By advocating for local, state and federal commitments to job creation, job training, and entrepreneurial opportunities in the emerging green economy – especially for people from disadvantaged communities – Green For All fights both poverty and pollution at the same time. Green For All is working with other organizations to advocate for the formation of a Clean Energy Corps (CEC). The CEC would serve as a combined service, training, and job creation effort to combat global warming, grow local and regional economies and demonstrate the equity and employment promise of the clean energy economy.”

As it becomes ever clearer that the next President of the United States will inherit a poisoned chalice, so the need to link bail-outs to investment in the real economy of the future will intensify – and Jones and his colleagues seem key to that potential world order, alongside people like Amory Lovins of the Rocky Mountain Institute, where the mantra is ‘Abundance by Design.’ Watching the Presidential debates and reading the analysis of the rival candidates, McCain – for me at least – emerges not as ‘McSame’, though there will inevitably be elements of that, but as a man whose thinking and choices are too quirky for what we now face. Obama may or may not have the makings of an FDR-like President, but the tsunami of news sweeping in all around reminds me of something that Churchill once said, to the effect that extraordinary times call forth extraordinary people – and extraordinary leaders.

It needs an FDR-like leader to jump the current green movements to the point where Green Collar work is aspirational for millions and then billions of people. Whoever is the next man in the White (or Green?) House, he will need to build and communicate a vision not only of ‘Hope’ but of very practical steps and stepping stones that will carry us into the next Kondratiev Wave in good order. My vote is would be for a President willing and able to tap the Power of Unreasonable People at an unprecedented scale and speed. Meanwhile, I suspect, we are going to see something of shake-out in the various movements pushing for such changes, including, I fear, those represented in the Volans Trailblazers portfolio. My hope here is, to paraphrase the late Anita Roddick, that what doesn’t kill us will make us stronger …

Now I’m in this Big Black Book

John Elkington · 6 October 2008 · Leave a Comment

Went along to an event at The Wallace Collection, Manchester Square, this evening, not knowing what to expect.  Found myself featured in a 116-page ‘Big Black Book’ – the Evening Standard‘s version of ‘London’s 1000 Most Influential People‘.  Among the people I caught up with was Koy Thomson, now CEO of the London Cycling Campaign, whose full-page photo (cycling across Tower Bridge with a phalanx of other cyclists) graces the page opposite my entry.  Love what they do.  Merited or not, it’s great to be in such distinguished company, though something of a shock to see my age listed as 59. Again, some part of the brain protests, some mistake surely?  

Still, much better than the ‘Blue Book’ that the wretched John Birch Society used in the heyday of the McCarthyism to pillory those suspected of Communism or unduly left-wing sympathies.  Read their Wikipedia entry and they seem almost benign, but during the Vietnam War they were vicious.  I remember visiting one man who had ended up in the Blue Book when Elaine and I were on our ‘honeymoon’ in the Pacific Northwest, having finally decided to get married after five years together to ensure cheap flights to the US.  This was Professor Giovanni Costigan, a lovely man who made us completely at home.  One of the people I wish I could have bottled, in the positive sense.

Ghost bikes

John Elkington · 5 October 2008 · Leave a Comment

In St. Louis, Patrick Van Der Tuin began memorializing bicyclists killed or injured by motorists with painted white bikes in 2002. He called his project Broken Bikes Broken Lives. (Courtesy of Carrie Zukoski) In St. Louis, during 2002, Patrick Van Der Tuin began memorializing bicyclists killed or injured by motorists with white-painted bikes. He dubbed his project ‘Broken Bikes Broken Lives’. (Photograph courtesy of Carrie Zukoski)

Haven’t yet seen one in the flesh, but am mightily impressed by a very different take on white bicycles, the viral campaign splashed over two pages in today’s Observer.  Starting off in the US, it uses skeletally white-painted cycles to mark the spots where cyclists have been killed or injured.  Given that a young woman cyclist was killed by a bendy bus just around the corner from our London office a week or two ago, and having been left three times unconscious over 35 years of cycling in London, twice with three broken ribs, the ghost bike movement is one I whole-heartedly support. 

The aphrodisiac effects of Zeppelins

John Elkington · 4 October 2008 · Leave a Comment

Zeppelin over fleet Zeppelin over fleet

One of the things my father’s mother Isabel left us was a collection of diaries – and a couple of weeks back I was reading one from late 1916.  At the time she was working as some sort of designer at the Admiralty, so it is written in a pale covered notebook, standard Admiralty issue she admits part way through. 

Among many things that leapt out for me was her diary entry for Thursday, October 5.  “Where can I begin?” she began – and the tale she told led me to an exploration of Britain’s ‘First Blitz’, a story told in the book I subsequently bought and read while flying to and from the US this week, Neil Hanson’s extraordinary First Blitz: The Never-Before-Told Story of the German Plan to Raze London to the Ground in 1918 (Doubleday, 2008).

The day began, once she was at work, with the sight of the French Republican Band playing in Horse Guards.  Then she had lunch with her Aunt Jess and Vera (unknown) at the Lyceum, later seeing a concert featuring Tchaikovsky’s Fifth Symphony.  Then dinner at Pinoli’s, after which one of her stable of boyfriends – the one she dubbed ’17’, a lieutenant in the Royal Navy – took her home.  “The Zepps were on the way,” she recalled, “and the trains were dark and unreliable, and we found everyone on the doorsteps looking for Zepps, so we went through to the garden to see them better.”

The airships seemed to work a strange aphrodisiac effect.  “And then he made love to me – what could you expect? – most unreasonable – time – place – everything – but then when was love reasonable – and such love too.”  The tale goes less well from there, but that’s another story.  What struck me was her account of those bombed out of their homes – and her outrage at the looting that sometimes followed raids.

That led me to First Blitz.  I knew that there had been Zeppelin raids over the southern parts of the country, particularly over London.  I also knew that there had been raids by Gotha and Giant bombers, but I simply had no idea of the scale of those raids, nor of the physical, psychological and social impact they had.  Substantial elements of the population teetered on the edge of panic as the raids built during ‘The Blitz of the Harvest Moon’.

Hanson’s book was an eye-opener in multiple dimensions, not least in terms of the lessons learned by England in terms of air defence, lessons that stood us in good stead when the second Blitz hit.  Isabel, my favourite grandmother and a woman I always associate with London (where she lived in Pont Street and Lennox Gardens during the time when I knew her best, although I first remember seeing at her home in Dulverton), was in the city for the second time round during WWII, though I haven’t seen diaries from that era.  One thing I do remember, though, is that once when she went down to stay on the south coast, at Hayling Island in 1940, she contrived to see my father, her only son Tim, shot down, but that’s a story I’ve told elsewhere.

In any event, the Zeppelin raids of October and November 1916 persuaded the Germans that the losses would be too great – and they then switched to winged aircraft, particularly the Gothas, whose exploits form the core of Hanson’s book.  But one of the most interesting sections of the book deals with the use of fire in warfare, from the time when the Syrian Kallinicus came up with ‘Greek Fire’ in AD 660, a deadly weapon said to have saved Constantinople on many ocasions.  It was squirted from siphons, as in modern flamethrowers.  And the tale then goes on to the German plans to destroy as much of London as possible by triggering a successor to the Great Fire of 1666.

Those who feel Germany were complete innocents in the art of putting cities to the torch, that the WWII raids on cities like Hamburg and Dresden came literally out of the blue, should read the story of the ‘Fire Plan’ – and of just how hard the Germans tried to get the jump on Britain in the WWI fire department.  Thank the heavens, or whomever, that by the time the Germans found an effective incendiary weapon, the Elektron, the war was in its closing stages.  Indeed, the description of the last-minute interruption of the England Squadron’s first mass use of the Elektron is like something from a Buchan novel. 

The Startoffizier is just about to wave the squadron’s aircraft into the night sky for the raid when suddenly, “through the darkness a car came racing … It was as black as night, its paintwork shining softly in the starlight, but the fluttering pennants it carried showed it bore an emissary of the High Command.  It sped across the airfield, bumping and rattling over the rutted ground, driven flat out.  Each Gotha, momentarily caught in the glare of its lights, loomed ghostly grey out of the darkness, then faded to a shadow as the car roared on.”

London and Paris were spared untold grief when Ludendorff cancelled the mission – and tens of thousands of Elektron bombs ended up being dumped into the River Scheldt.  But incendiary bombs went from strength to strength in the following decades.  Happily, just as in WWI, some WWII incendiaries failed to explode.  We discovered that some years back when Elaine was ordered by a somewhat panicked policeman to get out of the house – without stopping for anything.  It turned out that a stick of bombs had stalked down our road, in search of a nearby munitions plant, and that one had been sitting unexploded and undetected in a neighbour’s garden for some 60 years, about eight feet from where we still do the washing up.

And the truly extraordinary thing about Isabel’s diary?  As I said to Gaia earlier today, it is as if she is talking to you, from 92 years ago, a modern voice, very self-aware, inquisitive, someone I often devoutly wish was still here to continue the conversations we had about so many things, but, sadly, never once about the aphrodisiac effects of danger and of Zeppelins.

Gothas Gothas

Crossing the social Gulf

John Elkington · 3 October 2008 · Leave a Comment

  The view from my bedroom Sunset 1: View from my room

Arrived in Naples, Florida, late on Tuesday, after a flight from Gatwick via Charlotte, NC.  Hurricane country – and when I got to the beachfront Ritz-Carlton in Naples, there was a warning that work would begin at 09.00 Wednesday morning on hurricane hardening of the hotel.  It did, right on the dot.  But before that, I arrived in my room to find the most spectacular sunset in progress, after a number of storms that has passed through earlier in the day.

Was in Florida to speak at a conference organised by Novo Nordisk, a company that I have worked alongside since 1989 – and which I enormously admire.  Apart from anything else, they are one of the leading global champions of the triple bottom line, a fact around which I built my presentation for their US sales people on Wednesday. 

But the high – or at least most memorable point – in the trip was on the Wednesday evening, when the conference participants split into four separate groups to get involved in community projects.  I elected to take part in the repainting of a sheltered housing complex, partly because one of the other speakers — Flemming Junker —  was part of that group.  He was an employee-elected Director of Nordisk at the time of the merger with Novo Industri and he and I had met many moons ago when SustainAbility was helping organise and run early stakeholder engagements sessions in Denmark.

Turned out that a bus ride that I had been told would take around 30 minutes took closer to an hour, which might well have put me off had I known what to expect – I have antibodies to buses, from childhood.  But the journey did give me a chance to see more giant egrets and herons than I have seen in a very long time.  And the speed at which our group of some 50 folk repainted rooms at the Immokalee Friendship House was amazing.  See my post Repainting Poverty in Convivial Yellow on the Volans site.

Then back home, via Philadelphia, and in to the office with a day alongside Sam, pondering the way in which the invitations to speak are now piling in – in part, perhaps, because we have featured our activities in this area on the Outreach part of the Volans website.  Then home to a cold house, because Elaine is off with Hania at a film festival in Dinard.  Tired.

Sunset 2 Sunset 2   Sunset 3 Sunset 3   Sunset 4 Sunset 4   Ready, steady, go We are one

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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